Round Up with Rite Aid!


Supporting Madison has never been easier now that we have partnered with Rite Aid and their KidCents program. Wellness+ and Plenti card members can make an immediate difference by enrolling in KidCents now! Once you do, your in-store & online purchases will be rounded up to the next whole dollar amount and your change will go to programs that make a meaningful difference in the lives of children in NYC.

Rounding up to the nearest dollar for KidCents may not seem like you're making a big difference, but we promise it makes a big difference to the youth we serve at our four Clubhouses! If you’re already a Rite Aid customer, it’s easy to get started! If you're not a Rite Aid customer, simply register for your Plenti card online and then follow the steps below, too.

 1. Sign into your wellness+ account at

 2. After logging in, choose the “select a charity” option, search for Madison Square Boys & Girls Club and select us as your charity of choice.

 3. Each time you shop round up your change to help us make a difference in our communities!